Give every agent the right information. Watch them sell more.
Property Agent Social Media Marketing: Empower Every Agent to Sell More
Give every negotiator the latest project information, approved selling points and ready-to-post content. Approve their posts with the right details, see which agents bring in enquiries, and reward the best.
How do property developers help agents sell more on social media?
Give agents the right information and something good to post, then make sure every post gets the details right. Most launches lose momentum for three reasons.
Agents work from outdated information
An old price list, a unit type that's sold out, a selling point that changed. Fix: one brief with the latest project information that every agent works from.
Agents don't know what to post
Most negotiators want to promote your project but don't know what to say. Fix: approved selling points, buyer FAQs and sample content, ready to use.
You can't see which agents bring in buyers
Hundreds of posts, no idea which ones lead to enquiries. Fix: a personal tracking link for every agent.
How property developers empower agents in Advocrew
One place for the developer's marketing team, every appointed agency and every negotiator.
1
Brief every agent with the right information
Price range, unit types, key selling points, location highlights, buyer FAQs, sample content and the advertising details every post must carry, such as the developer licence and permit numbers.
2
Agents create content that sells
Show unit tours, lifestyle videos and buyer tips, made by agents who know their buyers, and uploaded to Advocrew as drafts.
3
Approve with the details right
The AI checker flags banned words and phrases first. The agency's manager reviews as project manager, then the developer's marketing team signs off as approver. Every approval is timestamped.
4
See who brings in buyers, and reward them
A personal tracking link per agent shows whose posts bring in clicks, and Instagram and TikTok results update weekly. Reward top agents through Advocrew via Airwallex.
How to help property agents sell more
Agents sell more when they have the right information, something good to post and a reason to post it.
The right information, in one place
Latest prices, unit types, selling points and buyer FAQs in one brief, so every agent tells buyers the same accurate story.
Content ideas that sell
Show unit tours, lifestyle content and buyer tips, with sample content to start from. Want agents to share your official posts in one tap too? We can switch that on as an add-on.
Rewards for results
A reward per approved post and a launch bonus for the agents whose tracking links bring in the most enquiries.
Read: content approval for property agents, insurance agents and dealers →
Built for developers, agencies and negotiators
Property developers
Equip every appointed agency and negotiator to sell your launch, with the right information and a record of every approval.
Real estate agencies
Brief your REN teams on every project you market, approve their posts and see which negotiators bring in buyers.
Negotiators
Everything you need to sell a project in one place: the latest information, approved content and rewards when your posts perform.
Agent posts that sell, with the details right
How much does property agent marketing software cost?
Each agent counts as one active advocate in your plan, and every plan has unlimited users. Growth covers up to 150 agents a month at USD 279 per project brand a month. For larger agent networks, Enterprise is priced around your team.
Free guides for property marketing teams
Property Agent Marketing: Frequently Asked Questions
Give every agent what they need to sell your next launch
Tell us about your project and your agent network, and we'll show you how to brief, approve and reward them.
